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  1. Case Studies
  2. Global Outbound Architecture & Compliance Restructuring

Case Study

Global Outbound Architecture & Compliance Restructuring

A large retail and telesales organization needed to restructure its outbound architecture across North America and the UK while meeting complex regulatory compliance standards.

Industry
High-Volume Retail & Telesales
Engagement Focus
Outbound Dialer Optimization, Regulatory Compliance, and Sales Efficiency
Global Outbound Architecture & Compliance Restructuring — case study cover

The Challenge

What they were up against

A large retail analytics and sales organization was experiencing a sharp decline in outbound connection rates because numbers were being flagged as Scam Likely. Their operations across North America and the UK were also at high risk of regulatory fines due to poorly managed dialer pacing and complex international compliance standards.

Our Approach

The Fixpath strategy

A structured, evidence-based approach tailored to the client's constraints and growth objectives.

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  1. 01Conducted a deep-dive audit of the existing outbound architecture and campaign management protocols
  2. 02Implemented a strict STIR/SHAKEN framework to restore caller ID reputation and engineered bespoke lead recycling logic to maximize list penetration
  3. 03Configured advanced queue management and pacing algorithms to ensure strict adherence to Ofcom's 3% abandon limits while maintaining high agent utilization

Measurable Impact

The results

Sales efficiency

+35%

Previously: Flagged numbers

Overstock reduction

-45%

Previously: Misaligned sales motion

Regulatory compliance

100% across all regions

Previously: High risk of fines

Capabilities Deployed

Key features used

STIR/SHAKEN caller ID reputation restoration
Bespoke lead recycling and list penetration logic
Advanced dialer pacing and queue management
Ofcom 3% abandon limit compliance
Cross-region regulatory compliance framework
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Global Outbound Architecture & Compliance Restructuring — case study thumbnail
High-Volume Retail & Telesales

Global Outbound Architecture & Compliance Restructuring

A large retail and telesales organization needed to restructure its outbound architecture across North America and the UK while meeting complex regulatory compliance standards.

Outcome

Increased sales efficiency by 35% and achieved 100% regulatory compliance

Discuss with usRead more →
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Fixpath helps organizations evaluate, implement, and optimize AI-powered contact center and telecom solutions with clarity, confidence, and measurable ROI.

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